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AUGUST 31, 2007

Dear Madam/Sir,

This conference will bring the meat-free industry together for the first time. The meat-free market has shown considerable growth in the past decades and is ready for future growth in the coming years. PROSOY recorded a category growth of 5% in 2006. The market value is estimated at ?1.2 Billion in the EU (Belgium, France, Germany, Italy, Netherlands, Spain, Sweden and the UK).

This conference will bring together the know-how on consumers, markets, retail channels, brands and innovations. Innovations in the field of texture, taste and succulency will be presented.

This is an excellent platform for networking in and with the meat-free industry. Multi-national companies like Nestlé, Hain Celestial, Premier Foods, Royal Wessanen (Netherlands), Alpro Soya and Nutrition & Santé (France), active in the meat-free market in the USA and in Europe.

Speakers from retailer ASDA (UK), manufacturers such as VION (Germany), Nestlé / Tivall (Israel), Garden Protein International (Canada) and Valess / Campina (Netherlands) and key ingredient suppliers such as The Solae Company will share their experiences.

10 Reasons to register:
• 1st Meat-free Conference in the world

• 15 speakers from 10 countries will bring their international field experience

• >6% growth of meat-free category in EU-8 (PROSOY, 2007)

• Over 80 new products introduced in Europe in 2007 (PROSOY, 2007)

• Learn from key category developments in Europe and the USA

• Update on category drivers for growth

• New options for taste innovation

• Meat-free and meat markets: differences and similarities?

• New innovative ideas for product differentiation & diversification

• Proven strategies and tactics for marketing meat-free products

Programme
Click here to view the preliminary conference program

Click here to download your personal copy of the preliminary conference brochure

Register before 20 September and receive discount. There is a limited number of seats, so we recommend to register as soon as you can. If you want more information, please visit www.prosoy.org or email to ccampman@prosoy.org. We look forward to meeting you coming October!

Sincerely yours,

Chantal Campman
Marketing & Sales

Register Today!

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